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Do You Have A Powerful 30 Second Pitch?
From Career Tips, 2006 Volume 4, April 2006I conducted a workshop this week at a networking group, and had the opportunity to listen to the "30 second pitches" of 2 dozen people experienced at giving them, people in career searches for whom their pitch is their lifeblood. Their pitches generally did a good job of spelling out what jobs they had held, where they had worked, and what they were seeking. But only a third had any material focus on the problems they could solve for others.
This is very common. We get wrapped up in describing ourselves, our titles, our duties, what we want from others. And as a result, we generate little genuine interest in our message. The good news is that this sets the bar so low that it's easy to create a powerful message that stands out, if you put a little thought and creativity behind it.
Instead of concentrating on telling a lot about yourself or your company, try talking about just a couple of specific challenges you can solve or results you can provide, in effect, making your message about what you can do for others. For example, at the business networking group I went to on Friday, this was my 30 second elevator pitch:
"John Hadley, John Hadley Associates, helping job seekers who are frustrated with their search. I also work with professionals struggling to unlock the door that leads to career advancement. I have a free Career Tips newsletter I send out monthly with tips for marketing yourself. Just give me your business card and I'll shoot you a copy. John Hadley, John Hadley Associates."
By the way, notice how I repeated my name at the end of my pitch. This is critical. I may not have caught your name at the start, but if your message grabs my attention, then you definitely want me to hear it at the end. And if you have a hard-to-pronounce name, or an accent, make sure you deliver it slowly and distinctly!
Dear Career Tips: